Week 5 TUESDAY Mar 6 2007

Review/Vocabulary BINGO game (for Wed. Ch 2 Test)

customer, consumer, gatekeeper, Product Life Cycle(s), niche, fad,trend, demographics, baby boomers, gender, non-users, motivation, Thorndikes Law of Effect, Maslow's Hierarchy of needs, The Buying Decision, Household name, Branding, Self actualization, Celebrity endorcement, Bust, the 4P's, peer pressure.

HOMEWORK: Read pg. 82-83 on CARA inc and answer ques 1 and 2 DUE TOMORROW