Week 14 TUESDAY May 15 2007

Today we are going to look at complaints in advertising.  We have already seen a number of Banned commercials in class.

(Finish and hand
First, go to the following link of the 10 most controversial ads of 2006.
http://news.bbc.co.uk/2/hi/uk_news/magazine/6640005.stm

        1. Do you find any of these advertisements controversial/offensive? Which ones?

Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials

        2.  Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned?  EXPLAINE

Now go to this site and read about Mentos and Diet Coke http://www.tutor2u.net/newsmanager/templates/?a=1949&z=69

Go to Youtube and look for other mentos/diet coke video's http://www.youtube.com/results?search_query=Coke+Mentos

        3.  Do you think that Coke is using the Mentos 'reaction' as a marketing advantage, or is it a disadvantage?  Explain your answer.  

When you finish, read Sec 5.3 pages 174-178