Week 2 WEDNESDAY Feb 14 Valentines, 2007

• Notes and Read: PUSH and PULL stratagies (Read pgs 26-28)
• Discussion on 'Fads'
• Read "Pet Rock" hand out.

HOMEWORK: Answer the following questions after reading about Pet Rocks

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

Go to this link http://www.answers.com/topic/fads-and-trends look at three different fads to get a good understanding of fads in general and then answer question #3.

3. a) Why do you think fads happen?

b) How would marketing a fad be different that marketing a long term product?

TEST THIS FRIDAY!!