Week 14 WEDNESDAY May 16 2007

Happy Commencement!!

Presentations!!!

We will start by discussing how the world has changed in the last 100 years and what that means for business.

Watch Video "Buying into Sexy"

After the video, answer the following questions with a parntner or in a group of three

1. What is a Tween?

2. What is "Age Compression?

3. Do you think that Demand for products always exists, or can marketers create Demand? Explain

4.  Do you think that 'sexy' ad improve or hurt the overall image of women? Explain