Week 18 June 11 2007

Review!! Review!! Review!!

Final Exam on Friday June 15th!!!

Here is a list of what you are responsible for knowing for the Final Exam.  Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from.  We will work on the difficult ones as a group.  

* = Not in Textbook

Chapter 1
Marketing:
Industrial goods (finished goods)
Raw material
Supply and Demand
Marketing Organization (Regional, International, Brand, Distribution)
Target Market
aggregate market
differentiated market

Marketing mix (4 P's)
        Product Mix
        Promotions Mix
        Pricing Mix
        Place Mix

Brand / Branding
Push strategy
Pull strategy
* Census

Chapter 2

Customer
Consumer
(*) Consignment
Gatekeeper
Product Life cycles (traditional, seasonal, fad, niche)
fad vs trend
demographics
baby boomers
Thorndikes Law of Effect
Maslow's Hierarchy of Needs
Household name
* Celebrity endorsement
Bust
* Spin off product