Week 11 TUESDAY April 24 2007

Commercial Day :)

Class lecture, notes, and discussion on store layout/design (including designing to increase sales, how to decrease theft, and how to create the desired atmosphere)

Go to the following LInk and read the article "I am Woman, Hear me Shop"

http://www.businessweek.com/bwdaily/dnflash/feb2005/nf20050214_9413_db_082.htm

Activity/Assignment:  Now is your chance to put some of your new knowledge to work.  You are to design a store of some kind.  It can be a clothing store, grocery store, convincience store, any kind of retail establishment.  

Here is a link with some sample layouts:

http://www.smartdraw.com/examples/view/index.aspx?catID=.Examples.SmartDraw.Floor_Plans.Facility_Floor_Plans_%26_Retail_Layouts

        Create a diagram of the basic layout of the store

        Include a legend of the main features of the store (types of products, where they are sold etc)

        Include a brief description of WHY you chose to layout your store the way you did.  
 
HInts:  Keep in mind storage space/stockroom/offices, FLOW of customers, shrinkage, if you are high end or low end, items at eyelevel, loss leaders etc.....

15 MARKS!!

HOMEWORK:  If you do not finish this in class, it is DUE THURSDAY!!