Week 2 THURSDAY Feb 15 2007

Commercial Log: Best and Worst of Superbowl 2007

Read Section 1.5 pages 19-20
Test review hand out.
Review for test:

• Jones Soda
• Marketing Definition
• Goods and Services (Raw materials, consumer good, finished good etc) NOTES
• Supply and Demand NOTES
• Evolution of Marketing (4 phases) NOTES
• Marketing focus (regional, international, brand, distribution) NOTES
• Marketing activities (10 of them)
• 4 P's
• Push and Pull NOTES
• Sec 1.5

HOMEWORK: Study TEST TOMORROW

Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm