Week 15 THURSDAY May 24 2007

Commercial Day :)

Video "Igniting the Buzz" on marketing new products and new marketing strategies

TODAY:  Complete the video question first.
                 Next, finish the Utility assignment from yesterday
            Then move on to your new project.  

Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?

New Project:  You will be assigned an new project called NEW PRODUCTS / IGNITING THE BUZZ       
                       (you will be given a hand out and an electronic copy is available on the shared drive)


HOMEWORK:  Work on your project DUE WEDNESDAY at the START of class