Week 18 TUESDAY June 12 2007

Hello everyone, I'm sorry that I'm away today.  I have to be away for family reasons, but the Review must go on.  

Today you are to continue your review.  There is only 3 days left to review the ENTIRE semester!  Make use of your time.  You are welcome to review with a partner if it will help.  

Remember, to see yesterday's entry!

* = not in the textbook

Chapter 3

profit
free market
perfect competition
monopoly
oligopy
private property
public property
R & D (research and development)
direct competition
indirect competion
customer loyalty (card)
production cost
Top of the mind
Service base
Product base
value added service
market share
* communism
market segment
landed cost
category killer

Chapter 4

market research
hard data
primary data
secondary data
periodicals
consultants
quantitative research
qualitative research
test marketing
closed ended questions
open ended questions
random sampling
media reasearch
consumer tracking devices
*how store design increases sales
*how store desing decreases shrinkage
*shrinkage
* snipping

Tomorrow you will be looking at Chapter 5 and on Thursday we will do a review activity as a class.  Good luck