Week 18 WEDNESDAY June 13 2007

Hello, today I am away on a fieldtrip for most of the day.  If you need to see me, I will be available before and afterschool.  (I will be at the MILK event afterschool)

Here is the final list of words that you can expect to see on your final exam this Friday!

* = not in textbook, from notes and other class activities.  

Tomorrow will be our Review Game Competition.  

Chapter 4 continued

Mean
Mode
Median
* Placelessness
* Elsewhereness
* staples

Chapter 5

feasibility study
invention
innovation
8 stages of product development
utility
form utility (material, sent,flavour, colour, design, packaging)
information utility
place utility
time utility
possession utility
product mappint
marketing oppourtinity analysis
cost benefit analysis
ergonomics
* GATT
* WTO
* Subsidies
* Hyperinflation
* Tween
* Age Compression
* Word of mouth marketing (idea virus)
* commercial real estate
* residential real estate
(*) Slogan
(*) Jingle
* Knock off

Be able to: identify marketing strategies, why some products fail, benefits and disadvantages of a free market, benefits of competition. identify target markets, and be able to recognize good and bad marketing techniques.