Week 18 THURSDAY June 14 2007

Today we will play a Review Game/Competition!!
Also, we will have the last Ad presentations.  

Tomorrow if your FINAL EXAM.  

BRING A PENCIL!!!

Come prepared, you will begin the test at the start of class.  Block C is 15 minutes shorter due to locker clean up so be on time.  

GOOD STUDYING!!

Week 18 WEDNESDAY June 13 2007

Hello, today I am away on a fieldtrip for most of the day.  If you need to see me, I will be available before and afterschool.  (I will be at the MILK event afterschool)

Here is the final list of words that you can expect to see on your final exam this Friday!

* = not in textbook, from notes and other class activities.  

Tomorrow will be our Review Game Competition.  

Chapter 4 continued

Mean
Mode
Median
* Placelessness
* Elsewhereness
* staples

Chapter 5

feasibility study
invention
innovation
8 stages of product development
utility
form utility (material, sent,flavour, colour, design, packaging)
information utility
place utility
time utility
possession utility
product mappint
marketing oppourtinity analysis
cost benefit analysis
ergonomics
* GATT
* WTO
* Subsidies
* Hyperinflation
* Tween
* Age Compression
* Word of mouth marketing (idea virus)
* commercial real estate
* residential real estate
(*) Slogan
(*) Jingle
* Knock off

Be able to: identify marketing strategies, why some products fail, benefits and disadvantages of a free market, benefits of competition. identify target markets, and be able to recognize good and bad marketing techniques.    

Week 18 TUESDAY June 12 2007

Hello everyone, I'm sorry that I'm away today.  I have to be away for family reasons, but the Review must go on.  

Today you are to continue your review.  There is only 3 days left to review the ENTIRE semester!  Make use of your time.  You are welcome to review with a partner if it will help.  

Remember, to see yesterday's entry!

* = not in the textbook

Chapter 3

profit
free market
perfect competition
monopoly
oligopy
private property
public property
R & D (research and development)
direct competition
indirect competion
customer loyalty (card)
production cost
Top of the mind
Service base
Product base
value added service
market share
* communism
market segment
landed cost
category killer

Chapter 4

market research
hard data
primary data
secondary data
periodicals
consultants
quantitative research
qualitative research
test marketing
closed ended questions
open ended questions
random sampling
media reasearch
consumer tracking devices
*how store design increases sales
*how store desing decreases shrinkage
*shrinkage
* snipping

Tomorrow you will be looking at Chapter 5 and on Thursday we will do a review activity as a class.  Good luck

Week 18 June 11 2007

Review!! Review!! Review!!

Final Exam on Friday June 15th!!!

Here is a list of what you are responsible for knowing for the Final Exam.  Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from.  We will work on the difficult ones as a group.  

* = Not in Textbook

Chapter 1
Marketing:
Industrial goods (finished goods)
Raw material
Supply and Demand
Marketing Organization (Regional, International, Brand, Distribution)
Target Market
aggregate market
differentiated market

Marketing mix (4 P's)
        Product Mix
        Promotions Mix
        Pricing Mix
        Place Mix

Brand / Branding
Push strategy
Pull strategy
* Census

Chapter 2

Customer
Consumer
(*) Consignment
Gatekeeper
Product Life cycles (traditional, seasonal, fad, niche)
fad vs trend
demographics
baby boomers
Thorndikes Law of Effect
Maslow's Hierarchy of Needs
Household name
* Celebrity endorsement
Bust
* Spin off product

Week 17 FRIDAY June 8 2007

Finish "Thank you for Smoking"

Class advertisment presentations!

Remember, Monday is the last day for late assignments!!!!

Week 17 THURSDAY June 7

Today we will be watching some of "Thank you for Smoking"

It is a good demonstration on how marketers are able to sell unhealthy products to people.  

Week 17 WEDNESDAY June 6 2007

Collaboration day!

Today you will be  PRESENTING you 'Bad Product' with a 'Good' Advertisement.  

 Enjoy the presentations!!!

*** Note, final exam will be on Friday June 15th ***

Week 17 TUESDAY June 5 2007

Commercial Day

Today we are going to start of with a discussion about credit cards which will lead into a review of some of the following vocabulary words as well as introduce some new ones.  

Subsidies
Hyperinflation
Communism
Free Market
Great Depression
Keynesian Economics
GATT
WTO
IMF

Video: Global Economics.  

Questions:  
1. What are the WTF, IMF and GATT?
2. What were they set up to do?
3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies?

Week 17 MONDAY June 4, 2007

Video: Corporations in the classroom, (locally produced)

Questions (5 marks)

Pick two of the following people/roles and write what you think that they would feel about 'Corporations in the Classroom'

Parent
Corporation
Marketer
Young (elementary) Student
Senior (high school) student
Principal
Teacher.  

When you are finished please see me about your mark!!

Week 16 FRIDAY June 1 2007

Chapter 5 TEST!!

Last class time to work on Project/Advertisement Presentation

We present WEDNESDAY June 6!!!

No late assignment: late = zero, (since we are presenting them)