Week 12 MONDAY April 30 2007
Commercial Day: )
Reading Pie and line graphs (worksheets) as a class.
Next: Go online and find an advertisement that is targeted at Teenagers. When you find an ad, you are to use the sheet provided to critic/analyse it. Here is a link to some good ads http://www.veryfunnyads.com/
When you are finished, try the practice test at the following link. Questions 1,2,4,5,9 and 10 are important
http://www.worldofmarketing.nelson.com/quizzes/chapter_4_self-quiz.htm
HOMEWORK: TEST on Ch 4 WEDNESDAY
Week 11 FRIDAY April 27 2007
Hand in Store Design
Finish watching Coca Cola documentary and discuss
Hand in question sheet
What are Mode, Mean, and Medium? Remember for the TEST NEXT WEDNESDAY!!!
Week 11 THURSDAY April 26 2007
Commercial Day:)
We are going to watch a documentary on Coca Cola, perhaps the most successfully marketed product in history!
HOMEWORK: Finish Store Design
Week 11 WEDNESDAY April 25 2007
Powerpoint Presentation on Market Research
(powerpoint available here: http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html )
HOMEWORK: Finish your store design for FRIDAY (I've given you an extra day so there should be NO LATE ASSIGNMENTS! Remember I will mark you on how your design increases sales and decreases shrinkage. 15 marks
Week 11 TUESDAY April 24 2007
Commercial Day :)
Class lecture, notes, and discussion on store layout/design (including designing to increase sales, how to decrease theft, and how to create the desired atmosphere)
Go to the following LInk and read the article "I am Woman, Hear me Shop"
http://www.businessweek.com/bwdaily/dnflash/feb2005/nf20050214_9413_db_082.htm
Activity/Assignment: Now is your chance to put some of your new knowledge to work. You are to design a store of some kind. It can be a clothing store, grocery store, convincience store, any kind of retail establishment.
Here is a link with some sample layouts:
http://www.smartdraw.com/examples/view/index.aspx?catID=.Examples.SmartDraw.Floor_Plans.Facility_Floor_Plans_%26_Retail_Layouts
Create a diagram of the basic layout of the store
Include a legend of the main features of the store (types of products, where they are sold etc)
Include a brief description of WHY you chose to layout your store the way you did.
HInts: Keep in mind storage space/stockroom/offices, FLOW of customers, shrinkage, if you are high end or low end, items at eyelevel, loss leaders etc.....
15 MARKS!!
HOMEWORK: If you do not finish this in class, it is DUE THURSDAY!!
Week 11 MONDAY April 23 2007
Marketing News/Bee TV
Read Section 4.3 and complete worksheet "E". When you are finished, please show your work to Mr. Southwell and then keep the worksheet in your binder to study from
When you finish the first sheet, read Section 4.4 and complete the written and mix/match questions on handout 4.4
HOMEWORK: Finish worksheet 4.4 and hand it in for marks
Week 10 FRIDAY April 20 2007
What is 'snipping' (street marketing) discussion
Video "Kings of the Street"
After watching the video, answer the following questions
1. What is snipping?
2. What are some of the benefits of using young males to promote record labels literally on the streets? Explain?
3. In the video, it talks about how it is okay for politicians to distribute flyers but not Street Teams. Is this a double standard? Is it justified? Why or why not?
HOMEWORK: Read Sec 4.3 in the textbook on collecting primary data and fill in worksheet "E"
Have a great weekend!
Week 10 THURSDAY April 19 2007
Commercial Day :)
Assignment on Primary and Secondary Data/Advertising on TV
There will be a handout given and explained in class. You will have class time to work on the assignments. Here are the 2 links that you will need for the secondary data portion of this assignment. Good luck with your "Hover Shoes"
http://www.gaebler.com/Television-Advertising-Costs.htm
http://jam.canoe.ca/Television/TV_Ratings/
HOMEWORK: Finish todays "Hover Shoes TV advertising assignment" for Tomorrow!
Week 10 WEDNESDAY April 17 2007
(where do famous company name come from?)
The cost of primary market research
Read section 4.2 on pg. 127-132
Complete worksheet " C " and show it to me for completion marks.
Complete worksheet " D " and hand-in for marks
When you are finished write down you 5 favourite TV shows and (if possible) the times and days that they are on T.V. (we will use this tomorrow)
Hand in work from yesterday!!
Week 10 TUESDAY April 17 2007
Commercial Day!
Presentations from Fridays assignment!
Today's assignment.
Part 1: Read pg 122-123
1. What is the difference between Quantitative and Qualitative research
Part 2: Use the following 2 links to and complete the following surveys at "Environics.net" on Social Values
Survey #1 http://fireandice.environics.net/surveys/fireandice/main/fireandice.asp?surveyID=1
Survey #2 http://3sc.environics.net/surveys/3sc/main/3sc.asp
Part 3: Once you've completed the surveys answer the following questions>
1. How does this website describe you?
2. Describe the 'tribe' you were placed in by the website?
3. How do you think that Environics Research Group uses the information from the survey?
4. Do you feel the diagnosis is correct?
Week 10 MONDAY April 16 2007
Read aloud and handout on 'What is Market Research' pg. 123-125
HOMEWORK: Tomorrow you will be either handing in a written copy of your answer to question #3 from Friday's assignment (link below) or present an oral response to question #3 with your group.
http://www.worldofmarketing.nelson.com/studactivities_ch04_01.html
Week 9 FRIDAY April 13
Friday the 13th/ Chapter 3 TEST
When you are finished your test go the the followng link and work on a rough copy Questions one and two on your own.
http://www.worldofmarketing.nelson.com/studactivities_ch04_01.html
Then find a patner and make a good copy of question one and two together (which is what question 3 asks you to do)
Have a great weekend!!
Week 9 THURSDAY April 12 2007
Comercial day
Vocabulary Bingo as a review, Review discussion, and one final review sheet.
Chapter 3 TEST TOMORROW!!!
The Projects were done well!!
Week 9 WEDNESDAY April 11 2007
Sorry, I'm away at a meeting today!
POP QUIZ!!! (Open notebook)
Classwork: Two worksheets to review international marketing and competition for the Chapter 3 TEST on FRIDAY
Week 9 TUESDAY April 10
PROJECTS ARE DUE TODAY!!!
Comercial Day
Communism vs. the Free Market Discussion
Class/Homework : Chapter 3 Review Questions 1-8 pg 118-119
Week 8 WEDNESDAY April 4 2007
Final Time to finish your presentation on International Marketing. I will be looking for evidence that you understand why or why not companies will go international.
PRESENTATIONS!! Good luck and have a great long weekend!
Week 8 TUESDAY April 3 2007
Commercial Day!
Powerpoint Presentation and Discussion on International Marketing!
Continue to work on you GROUP international marketing project (link below)
http://www.worldofmarketing.nelson.com/studactivities_ch03_03.html
(You will present your skits/presentations TOMORROW)
Week 8 MONDAY April 2 2007
School Store Opening Day! Don't forget to drop by!
Hand out on Market Share/ Discussion "what is Market Share"
One you finish your handout sheet, please hand it in, arrange yourself into groups of 2-3 and work on the following international marketing project at this link:
http://www.worldofmarketing.nelson.com/studactivities_ch03_03.html
Week 7 FRIDAY Mar 30 2007
Guest Speaker on Employee/Employer Rights!
The speaker is from the BC Federation of Labour
