Week 16 THURSDAY May 31 2007

Commercial Day:)

Today you will have some more time to work on you new project.  Use this time wisely.  Since we are presenting this project to the class there can be NO LATE ASSIGNMENTS!!!  Late assignments will receive a ZERO!!

Test review!

Presentations!  Remember  - 10% per day late.  

TEST TOMORROW!!

Projects Due Wednesday June 6th.

CHAPTER 5 STUDY SHEET

All of the following are fair game for Friday's Test!!

innovation
invention
co-operative
freasability study
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
marketing oppourtunity analysis
benefit analysis
knock off
word of mouth marketing
tween
age compression
ergonomics

Week 16 WEDNESDAY May 30 2007

Commercial Day:)
 Bad commercials

Practice Test : http://www.worldofmarketing.nelson.com/quizzes/chapter_5_self-quiz.htm

New Project: Are you good enough to fail?

Due Wednesday June 6

Week 16 TUESDAY May 29 2007

I am at school today but I am presenting Safeteen to the planning classes.  

First, finish the work from yesterday and E-MAIL it to me when your done

Next, Complete Review Questions 1-5, 7 and 8 on pages 200-201.  With ques 4, you will need to look up what ergonomics means.  

When you are finished, finish up your project which is DUE TOMORROW!!

*** Test Friday ***

Week 16 MONDAY May 28 2007

Today we will be getting close to the end on Chapter 5 and you know what that means, there's a test around the corner.  The TEST will be on THURSDAY!

PART 1
Today there will be some reading and questions.  
Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.  

1. Define Product mapping in your own words.

2.  Look at Figure 5.26 on page 193.  This is an example of a product mapping chart.  You are to create your own chart  (ON THE COMPUTER) using the following Information:

The TOPIC is Snack Foods

Use the same category rating scales:

messy ---------------------------- easy to eat
unhealthy/fattening -------------- healthy/lowfat
boring/traditional ---------------- fun/interesting flavours
expensive ----------------------- inexpensive

The snack foods that you are to put on the chart are:

pudding (chocolate, vanilla, etc)
cut up veggies
fruit (apples, bananas, etc)b
granola bars (and similar products)
cheese snacks (handi snacks, cheese strings etc)
crackers (saltine, ritz, etc)
chips (tortilla and potato)

3.  When you are done, share your results with someone else.  Explain how similar or different your chart was.

PART 2

Read 'Marketing Oppourtunity Analysis' on pages 193 - 195

4. What is 'Marketing Oppourtunity Analysis' ?

5. You are to do your own Marketing Oppourtunity Analysis of your own.  You can pick any brand of product you would like  to complete the MOA or you can use TIDE COLDWATER
Link to TIDE COLDWATER site: http://www.tide.com/en_US/tidecoldwater/index.jsp

You may need to search the internet to answer the following questions
a) List all of the similar brands that compete with Tide Coldwater laundry detergent (or the brand you picked).
b) Now pick out the INDIRECT competition and write them down.
c). Now write down the DIRECT competition.
d) Now that you have an idea of what competition is out there, does Tide Coldwater (or your product/brand) have 'market potential'? Explain.  

Part 3

Read 'Benefit Analysis' pages 196-197.

7. What is a cost-benefit analysis? (your own words of course)

Hand in when you are finished and work on your projects,

HOMEWORK: Projects due on WEDNESDAY

Week 15 FRIDAY May 25 2007

Go over questions from yesterdays video "Igniting the Buzz"

Make sure you know what a 'knock off' product is and what 'word of mouth marketing' is.

Time to work on your projects, DUE on WEDNESDAY

Enjoy your weekend!!!

Week 15 THURSDAY May 24 2007

Commercial Day :)

Video "Igniting the Buzz" on marketing new products and new marketing strategies

TODAY:  Complete the video question first.
                 Next, finish the Utility assignment from yesterday
            Then move on to your new project.  

Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?

New Project:  You will be assigned an new project called NEW PRODUCTS / IGNITING THE BUZZ       
                       (you will be given a hand out and an electronic copy is available on the shared drive)


HOMEWORK:  Work on your project DUE WEDNESDAY at the START of class

Week 15 WEDNESDAY 23 2007

Collaboration Day

Read aloud Section 5.4 "Product Development and Utility"

Next go to the following link and complete the activity (NOTE THE LINKS AT THIS SITE DO NOT WORK, USE THE LINKS PROVIDED BELOW)

http://www.worldofmarketing.nelson.com/studactivities_ch05_03.html

CREST
http://www.crest.com/home/index.jsp  (you will have to click on toothpastes)

COLGATE
http://www.colgate.ca/english/ourproducts/oralcare/index.html
 NB: You will not be able to use the BACK button to go between toothpastes, you will need to click on the small X in the website when you bring up each toothpaste.  

*** Students that finish quickly or who are the Employee of the Month list can choose to work with the school store ***

DUE Friday at the START of class!

Week 15 TUESDAY May 21 2007

Welcome Back! I hope you enjoyed the long weekend

Commercial Day: Today we are going to look at how Cigarette companies advertise in movies

Review Questions: on product development

Read: Section 5.3 "The Stages of Product Development"

When you finish reading, you are to create a 2 column chart/organizer (on the computer) explaining each stage in your own words.  An example is provided below.  

Stage of Development	Description
Idea Generation	The idea generation stage is …….

When you complete the 2 column chart/organizer, print it off, show it to Mr. Southwell for completion, and then put it in your binder to review later.  

PRESENTATIONS

Week 14 THURSDAYMay 17 2007

Today we are going to look at smoking and marketing tobacco to youth.  

After watching the video, check out these anti-smoking ads
garbage cans
http://my.videoegg.com/video/dsITrC

chalk outlines
http://my.videoegg.com/video/dsITTH

Sodium hydroxide
http://my.videoegg.com/video/dsITrL

Cowboy
http://my.videoegg.com/video/dsITrB

Class discussion

Week 14 WEDNESDAY May 16 2007

Happy Commencement!!

Presentations!!!

We will start by discussing how the world has changed in the last 100 years and what that means for business.

Watch Video "Buying into Sexy"

After the video, answer the following questions with a parntner or in a group of three

1. What is a Tween?

2. What is "Age Compression?

3. Do you think that Demand for products always exists, or can marketers create Demand? Explain

4.  Do you think that 'sexy' ad improve or hurt the overall image of women? Explain

Week 14 TUESDAY May 15 2007

Today we are going to look at complaints in advertising.  We have already seen a number of Banned commercials in class.

(Finish and hand
First, go to the following link of the 10 most controversial ads of 2006.
http://news.bbc.co.uk/2/hi/uk_news/magazine/6640005.stm

        1. Do you find any of these advertisements controversial/offensive? Which ones?

Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials

        2.  Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned?  EXPLAINE

Now go to this site and read about Mentos and Diet Coke http://www.tutor2u.net/newsmanager/templates/?a=1949&z=69

Go to Youtube and look for other mentos/diet coke video's http://www.youtube.com/results?search_query=Coke+Mentos

        3.  Do you think that Coke is using the Mentos 'reaction' as a marketing advantage, or is it a disadvantage?  Explain your answer.  

When you finish, read Sec 5.3 pages 174-178

Week 14 MONDAY May 14 2007

Today we are continuing with product development and we are going to look at some 'strange' new products that are entering the market.  

First, you will need to open the Document "NEW PRODUCTS" on the shared drive (go to the shared drive, open classes, Mr. Southwell, and then open the NEW PRODUCTS document)

Then answer the following question on EACH of the 12 products. (answer question 1-4 twelve times)

1. Do you think that this product will sell (is it feasible)?
2.  Do you think that this product would have a traditional, niche, fad, or seasonal life cycle?
3.  Who would the target market for this product be? (Be specific)
4.  How do you think this product would best be marketed (T.V., Radio. Internet, Infomercials etc)
 
Answer only once, at the end.

5.  What are at least 3 things that make a product successful?

Good Luck!

Week 13 FRIDAY May 11 2007

Good Morning, please hand in your 'Failed Products' assignment.

Next, finish the questions from yesterday.

TODAY: Read section 5.2 (pages 170-171)  You will need to understand the difference between innovations and inventions.  

Questions:
1. Go to the following link.  Click on each of the sidebar links (Your Health, On the Go, etc).  For each one, write down if you feel that this is an Invention or an Innovation and WHY.  
"Be the change you want to see in the world." ... Mahatma Gandhi

http://www.time.com/time/2001/inventions/index.html

2. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c

http://inventors.about.com/od/cstartinventions/a/Canadian.htm

a) Who is the 'inventor'?
b) What is the invention?
c) Is this actually an invention or an innovation? Why?  

When you finish please hand it in and see Mr. Southwell an update on your mark.  

Week 13 THURSDAY May 10 2007

Today is a ASSEMBLY DAY SCHEDULE *** Happy Multiculturalism ***

After Commercials and our Presentation, finish working on the Failed Products Assignment from yesterday.  

When you are finished and handed it in: Read Sec. 5.1 (pages 166-169) in the text book.

Today's questions:

In you own words, explain what a Feasibility Study is.  
Next, answer questions 1 and 2 about Bombardier on page 169.  You can choose a world map picture from the link below.  
http://images.google.ca/images?hl=en&q=world+map&gbv=2

HOMEWORK:  The Failed Product Assignment is Due TOMORROW

Week 13 WEDNESDAY May 9 2007

Today we are going to look at some Product failures but to start, we will briefly discuss the most important products ever invented.  

Now, here are some quotes from famous people who ended up being totally wrong (funny).
http://www.planetmike.com/jokes/lists/words_of_wisdom.shtml

Failed Products Assignment!

Go to the following link.  You will find a document that describes a number of different marketing failures.  There is a table of contents (starting on page 7)  that shows which failures are covered in the article.  

You must pick 3 products from the table of contents and answer the following questions for each product.  Answer in SENTENCES and YOUR OWN WORDS please.  

http://www.geocities.com/sweetasman01/Brand_failures_-_Matt_Haig_-_2003.pdf

1.  What company did you choose? Is the failure a product or service?
2.  Can you find a picture of the product on the internet?  If so, paste it into your work. (google images might help)
3. Describe why the product/service failed?
4. Do you think that this product/service could have been successful if it was marketed differently?  WHY/WHY NOT?
5.  What can other companies and marketers learn from this failure?

Remember you must choose 3 products.  

OUT OF 15 marks
DUE DATE: Friday May 10


Here is another link that describes some failed products like "edible deodorant"  (Yum Yum!!)
http://www.cbc.ca/consumers/market/files/home/failedproducts/index.html

Week 13 TUESDAY May 8 2007

Commercial Day :)

Today we are going to learn about and take notes on the ECONOMIC CYCLE (if you are away, please get the notes from another student)

Presentation on interview skills and tips.

Mock interviews in class. (using the links below)

Interview tips
http://www.geocities.com/aer_mcr/libjob/interview2.html

Sample interview questions
http://www.utexas.edu/ssw/dccs/handouts/interviewquestions.pdf

Week 13 MONDAY May 7 2007

Good Morning/Afternoon

We are now moving on to Product Developments , start by reading "what were they thinking" on the bottom of page 166 in your textbook.

Next, work with a partner on the assignment at this link:
http://www.worldofmarketing.nelson.com/studactivities_ch05_01.html

IMPORTANT!! The link in the activity does NOT work. Here is the proper link:http://www.cbsc.org/servlet/ContentServer?pagename=CBSC_FE/display&c=GuideFactSheet&cid=1081945275631&lang=en


Also, you can COPY the FEASABILITY CHECKLIST into a document and finish it there.

Good luck!!!

Week 12 THURSDAY May 3 2007

Commercial Day:) Movie trailers

Today we are going to look at real estate developments.

Use the internet to help you answer the following questions

1.  What is the difference between commercial real estate and residential?
2.  What is a mortgage?  

Vancouver : Use the two links to Bosa Developments below to answer questions 3 and 4.

3. Are these commercial or residential developments?
4.  Who is the target market for these developments?  BE SPECIFIC!  look at the pictures, the layout, number of bedrooms, and read the write ups to determine the target market.

http://www.bosadev.com/verona/start.htm
http://www.bosadev.com/brighton/thehome.html

Lower Mainland: The link below can take you to a number of Parklane's residental developments (for questions 5 - 8.    
http://www.parklane.com/communities/

5. Find the Bedford landing community development and look at the site.  Who is the target market for this development?  How do you know? (agian, be specific)

6.  Now go to the Furry Creek website (you will have to start back at the Parklane website).  Can you describe what the homes look like from the pictures, if not why?

7.  Look at all of the pictures on the website, what do they have to do with selling homes?  

8.  Do you feel that this website is effective for marketing to the Target Audience?  Why/Why not?

Surrey:  Use the link below to answer question #9
http://www.quattroliving.ca/home/

9.  Looking at the site, are you able to find pricing for these condominiums?  Is this a good marketing stratagy, why or why not?

Mortgages:  Use this link to answer questions 10 and 14: http://www.tdcanadatrust.com/mortgages/afford.html

10. If you borrow $150,000 at 6% for 25 years how much is your monthly payment?

11.  How much interest do you pay over 25 years?

12.  If you make bi weekly payments (paying twice per month) how much do you save?

13.  What is the monthly payment on a $400,000 mortgage?

14.  How much interest is paid over 25 years?
Please hand in your work.

The following link is to more funny signs, Enjoy!!!
http://www.digitaldreamdoor.com/pages/quotes/funny_signs.html

Week 12 WEDNESDAY May 2 2007

CHAPTER 4 TEST!!!

When you finish your test, hand it in and read pgs 164-165 on Mountain Equipment Co-op and answer questions 1-3

When you are finished the questions, go to the following link:
 http://www.fun-with-words.com/funny_signs.html   (there are 10 pages of signs)

This site is not only funny but it demonstrates why language and grammar are so important!!

Week 12 TUESDAY MAY 1 2007

OOPS, There was no commercial day yesterday it's TODAY!

Vocabulary Bingo

Chapter Review:  Questions 2, 3, 4, 7, and 12 on pages 160 and 161

HOMEWORK: STUDY!!!