Wed Oct 29

Please go to the following links and answer the questions. (Advanced Students as well) When you finish, please print out the answers and hand them in. See you tomorrow :)

Yesterday we talked about the economic cycle and how the way people spend their money can effect the overall economy. Answer the pole question at the link below and then answer the question. http://www.cbc.ca/news/polls/economic-circumstances.html

1. How do you feel about the current economic situation? Are you worried? How does this compare to how most people in Canada feel?

Watch the video at the following link.
http://www.cbc.ca/video/popup.html?http://www.cbc.ca/mrl3/8752/news/features/students-financials-081018.wmv

Next read the article on financial tips for people in their 20's at the following link (I know your not in your 20's but you will be sooner than you think)

2. What are 4 peices of advice that you got from this article (point form is okay)?

Go to the following link and then answer question #3

3. In your own words define GDP.

Next look at the next link on GDP and the World. (I've given you a link to a map with the country names as well)
http://en.wikipedia.org/wiki/Image:GDP_nominal_per_capita_world_map_IMF_2007.PNG
http://www.mapsnworld.com/world-map-political.html

4. What country's have the highest GDP?

5. What areas have the lowest GDP?

Many large company's operate internationally and a country's GDP could impact the company or change how a product is marketed. Coke is a good example go to the link below.
http://www.coca-cola.com/

6. Is it a good idea for coke to sell and advertise in so many countries around the world? Why or Why not?

7. What are some other company's that could operate all over the world (in country's with high and low GDP)?

8. What are some company's that would only be successful in country's with High GDP?

9. What kind of company's would only be successful in country's with Low GDP?

Week 1 Friday Sept 7 2007

We will do a practice test on the vocabulary and reading from yesterday.

(Krispy Kernels)

You will have time to finish the work from yesterday (Jones Soda) and hand it in. DUE TODAY!

Have a good weekend!

Week 18 THURSDAY June 14 2007

Today we will play a Review Game/Competition!!
Also, we will have the last Ad presentations.  

Tomorrow if your FINAL EXAM.  

BRING A PENCIL!!!

Come prepared, you will begin the test at the start of class.  Block C is 15 minutes shorter due to locker clean up so be on time.  

GOOD STUDYING!!

Week 18 WEDNESDAY June 13 2007

Hello, today I am away on a fieldtrip for most of the day.  If you need to see me, I will be available before and afterschool.  (I will be at the MILK event afterschool)

Here is the final list of words that you can expect to see on your final exam this Friday!

* = not in textbook, from notes and other class activities.  

Tomorrow will be our Review Game Competition.  

Chapter 4 continued

Mean
Mode
Median
* Placelessness
* Elsewhereness
* staples

Chapter 5

feasibility study
invention
innovation
8 stages of product development
utility
form utility (material, sent,flavour, colour, design, packaging)
information utility
place utility
time utility
possession utility
product mappint
marketing oppourtinity analysis
cost benefit analysis
ergonomics
* GATT
* WTO
* Subsidies
* Hyperinflation
* Tween
* Age Compression
* Word of mouth marketing (idea virus)
* commercial real estate
* residential real estate
(*) Slogan
(*) Jingle
* Knock off

Be able to: identify marketing strategies, why some products fail, benefits and disadvantages of a free market, benefits of competition. identify target markets, and be able to recognize good and bad marketing techniques.    

Week 18 TUESDAY June 12 2007

Hello everyone, I'm sorry that I'm away today.  I have to be away for family reasons, but the Review must go on.  

Today you are to continue your review.  There is only 3 days left to review the ENTIRE semester!  Make use of your time.  You are welcome to review with a partner if it will help.  

Remember, to see yesterday's entry!

* = not in the textbook

Chapter 3

profit
free market
perfect competition
monopoly
oligopy
private property
public property
R & D (research and development)
direct competition
indirect competion
customer loyalty (card)
production cost
Top of the mind
Service base
Product base
value added service
market share
* communism
market segment
landed cost
category killer

Chapter 4

market research
hard data
primary data
secondary data
periodicals
consultants
quantitative research
qualitative research
test marketing
closed ended questions
open ended questions
random sampling
media reasearch
consumer tracking devices
*how store design increases sales
*how store desing decreases shrinkage
*shrinkage
* snipping

Tomorrow you will be looking at Chapter 5 and on Thursday we will do a review activity as a class.  Good luck

Week 18 June 11 2007

Review!! Review!! Review!!

Final Exam on Friday June 15th!!!

Here is a list of what you are responsible for knowing for the Final Exam.  Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from.  We will work on the difficult ones as a group.  

* = Not in Textbook

Chapter 1
Marketing:
Industrial goods (finished goods)
Raw material
Supply and Demand
Marketing Organization (Regional, International, Brand, Distribution)
Target Market
aggregate market
differentiated market

Marketing mix (4 P's)
        Product Mix
        Promotions Mix
        Pricing Mix
        Place Mix

Brand / Branding
Push strategy
Pull strategy
* Census

Chapter 2

Customer
Consumer
(*) Consignment
Gatekeeper
Product Life cycles (traditional, seasonal, fad, niche)
fad vs trend
demographics
baby boomers
Thorndikes Law of Effect
Maslow's Hierarchy of Needs
Household name
* Celebrity endorsement
Bust
* Spin off product

Week 17 FRIDAY June 8 2007

Finish "Thank you for Smoking"

Class advertisment presentations!

Remember, Monday is the last day for late assignments!!!!

Week 17 THURSDAY June 7

Today we will be watching some of "Thank you for Smoking"

It is a good demonstration on how marketers are able to sell unhealthy products to people.  

Week 17 WEDNESDAY June 6 2007

Collaboration day!

Today you will be  PRESENTING you 'Bad Product' with a 'Good' Advertisement.  

 Enjoy the presentations!!!

*** Note, final exam will be on Friday June 15th ***

Week 17 TUESDAY June 5 2007

Commercial Day

Today we are going to start of with a discussion about credit cards which will lead into a review of some of the following vocabulary words as well as introduce some new ones.  

Subsidies
Hyperinflation
Communism
Free Market
Great Depression
Keynesian Economics
GATT
WTO
IMF

Video: Global Economics.  

Questions:  
1. What are the WTF, IMF and GATT?
2. What were they set up to do?
3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies?