Week 4 WEDNESDAY Feb 28 2007

Collaboration Day!

You have the whole class to work on your Market research projects, they are DUE TOMORROW!!!!

Week 4 TUESDAY Feb 27 2007

{Block B, Remember your course selection handbooks}
Go to http://www.worldofmarketing.nelson.com/studactivities_ch02_04.html and complete the E-ACTIVITY

IMPORTANT: This is the link to the Surrey Census Data from 1996. You will neet to go to:
Population Page #1 & Income and Work to get the info you need for the chart

http://ceps.statcan.ca/english/Profil/Details/details1.cfm?SEARCH=BEGINS&ID=12748&PSGC=59&SGC=5915004&DataType=1&LANG=E&Province=59&PlaceName=surrey&CMA=933&CSDNAME=Surrey&A=&TypeNameE=City

HOMEWORK: Project Due Thursday!!

Week 4 MONDAY Feb 27 2006

Powerpoint presentation/Notes/Lecture on Demographics: Pg 51-65
{to see the powerpoint, access the shared drive, go to classes, Mr. Southwell, and open the Demographics PPT file}

HOMEWORK: Your Project is due Thursday!!

Week 3 FRIDAY Feb 23 2007

Case Study: Read "A Great Brand in Hand is Hard to Find"

HOMEWORK: If you were unable to complete the questions from the case study, they are DUE MONDAY :)

Week 3 THURSDAY Feb 22 2007

Powerpoint Presentation and NOTES on the Product (Market) Life Cycle

***I have put a copy on the shared drive (My Computer, Shared on fran, Classes, Mr. Southwell)***

HOMEWORK: Review/read pages 41-49

1. Define: Consignment, Market Share, Barriers to Entry, and Low end product.

2. Explain the Product Life Cycles (PLC) of: Fads, Niches, and Seasonal Products

***Show Mr. Southwell for homework check***

Week 3 WEDNESDAY Feb 21 2007

Customer/Consumer Market Research Project explained and assigned.

Excel Demonstration (borders)

HOMEWORK: Customer/Consumer Market Research Project Due Thurday Mar 1!!

Week 3 TUESDAY Feb 20 2007

Commercial Log: International ads

Reading and Handout on Sec 2.1 Pgs 36-40 in your textbook

HOMEWORK: Continue Advertising Icons project DUE TOMORROW

Week 3 MONDAY Feb 19 2007

Brief talk about course requirements; students need to earn "100 points" to complete the course, more info to follow.

A demo on how to use Microsoft Excel to make charts. (Alt & enter, column width, and page setup)

HOMEWORK: Advertising Icons Project, DUE WEDNESDAY

Week 2 FRIDAY Feb 16 2007

Unfortunately I am away today. Sorry

CHAPTER 1 TEST

Read Case study on Mr. Six, and advertising Icons

HOMEWORK: You will be given an assignment on advertising icons that will be due Wednesday Feb 21. (See you Monday)

Week 2 THURSDAY Feb 15 2007

Commercial Log: Best and Worst of Superbowl 2007

Read Section 1.5 pages 19-20
Test review hand out.
Review for test:

• Jones Soda
• Marketing Definition
• Goods and Services (Raw materials, consumer good, finished good etc) NOTES
• Supply and Demand NOTES
• Evolution of Marketing (4 phases) NOTES
• Marketing focus (regional, international, brand, distribution) NOTES
• Marketing activities (10 of them)
• 4 P's
• Push and Pull NOTES
• Sec 1.5

HOMEWORK: Study TEST TOMORROW

Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm

Week 2 WEDNESDAY Feb 14 Valentines, 2007

• Notes and Read: PUSH and PULL stratagies (Read pgs 26-28)
• Discussion on 'Fads'
• Read "Pet Rock" hand out.

HOMEWORK: Answer the following questions after reading about Pet Rocks

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

Go to this link http://www.answers.com/topic/fads-and-trends look at three different fads to get a good understanding of fads in general and then answer question #3.

3. a) Why do you think fads happen?

b) How would marketing a fad be different that marketing a long term product?

TEST THIS FRIDAY!!

Week 2 TUESDAY Feb 13 2007

• Commercial Log (Citroen, Nintendo Wii, Careerbuilder.com)
• Read pgs 21-23 The 4p's (very important)

HOMEWORK: E-activity at the link below, due FRIDAY at the latest

http://www.worldofmarketing.nelson.com/studactivities_ch01_02.html

Week 2 MONDAY Feb 12 2007

• Review week 1
• Read pgs 18-20 Marketing Activities, Non profit and Not for Profit organizations

HOMEWORK: E-Activitiy (see link below) due WEDNESDAY Feb 13

http://www.worldofmarketing.nelson.com/studactivities_ch01_01.html

Week 1 FRIDAY Feb 9 2007

Notes, Marketing focus by area (Regional, International, Brand, and Distribution) pgs 12-13 in text.

HOMEWORK: Amway reading and question sheet looking at Distribution based businesses

Week 1 THURSDAY Feb 8, 2007

• Commercial log
• Notes and reading "Evolution of Marketing" "4 Phases of Marketing" and "Supply and Demand" pages 8-10 in the textbook
• play lemonade stand
• http://www.classbrain.com/cb_games/cb_gms_bag/lemonade.html

kNOw HOMEWORK: review supply and demand, 4 phases of marketing!!

Week 1 WEDNESDAY Feb 7 2007

read worksheet and page 11 in the textbook on Krispy Kernels

HOMEWORK: finish Jones Soda vs. Coke and finish Krispy Kernels, email both to southwell_j@sd36.bc.ca

Week 1 TUESDAY Feb 6 2007

Read pages 3-7. Notes on types of goods and services

HOMEWORK: Create a chart (Product, Type of Good, and Raw Materials used) and include at least 5 products in your chart. e-mail it with your name to southwell_j@sd36.bc.ca

Jones Soda vs. Coca-cola comparison, email to southwell_j@sd36.bc.ca

Week 1 MONDAY Feb 5 2007

Welcome to Marketing 11/12. You should have filled out an information sheet and picked up a course outline.
HOMEWORK: Careers in Marketing. Research 2 different careers in marketing, fill in the hand out and hand in by Wednesday Feb. 7th.